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    SaaS Benchmarks. Real data.

    25 benchmark datasets covering churn, NRR, CAC, gross margin, and more. All figures cite primary sources — ChartMogul, OpenView Partners, Bessemer, KeyBanc, Pacific Crest. No fluff, no sponsored placements.

    25 datasets · updated quarterly

    RevenueARR benchmarks, gross margins, Rule of 40, and revenue quality metrics.

    5 datasets
    04SaaS Gross Margin Benchmarks by ARR SizeRevenue7 stats2025-Q206Micro-SaaS Revenue Statistics & Benchmarks 2025Revenue8 stats2025-Q218Rule of 40 Benchmarks by ARR Stage 2025Revenue6 stats2025-Q221SaaS Expansion Revenue Benchmarks 2025Revenue6 stats2025-Q222Micro-SaaS Profitability Benchmarks for Solopreneurs 2025Revenue6 stats2025-Q2

    RetentionChurn rates, NRR, logo retention, onboarding, and cancellation data.

    5 datasets
    01SaaS Churn Rate Benchmarks 2025Retention8 stats2025-Q205Net Revenue Retention (NRR) Benchmarks 2025Retention7 stats2025-Q214SaaS Cancellation Rate Benchmarks by Contract TypeRetention6 stats2025-Q216SaaS Onboarding Completion & Activation Rate BenchmarksRetention6 stats2025-Q220SaaS Logo Churn & Customer Retention BenchmarksRetention6 stats2025-Q2

    GrowthMRR growth rates, CAC benchmarks, free trial conversion, and PLG vs SLG comparisons.

    4 datasets
    02SaaS MRR Growth Rate Benchmarks by StageGrowth7 stats2025-Q203SaaS CAC Benchmarks by Go-to-Market MotionGrowth7 stats2025-Q208SaaS Free Trial Conversion Rate BenchmarksGrowth7 stats2025-Q209SaaS CAC Trends: PLG vs. Sales-Led GrowthGrowth6 stats2025-Q2

    PricingPricing model adoption, ACV distribution, annual vs monthly billing stats.

    2 datasets
    07SaaS Pricing Model Statistics & Benchmarks 2025Pricing7 stats2025-Q224SaaS Annual vs. Monthly Billing Statistics 2025Pricing6 stats2025-Q2

    OperationsARR per employee, SaaS stack sizes, support response times, feature adoption.

    7 datasets
    10SaaS CAC Payback Period Benchmarks 2025Operations6 stats2025-Q213Average SaaS Stack Size by Company Size & IndustryOperations6 stats2025-Q215SaaS Support Response Time Benchmarks 2025Operations6 stats2025-Q217SaaS Feature Adoption & DAU/MAU BenchmarksOperations6 stats2025-Q219SaaS Employee Productivity Benchmarks: ARR per EmployeeOperations6 stats2025-Q223SaaS Time-to-Market Benchmarks: MVP to $10K MRROperations6 stats2025-Q225SaaS Integration Ecosystem Statistics & Retention CorrelationOperations6 stats2025-Q2

    MarketMarket size, funding rounds, competitive dynamics, and geography data.

    2 datasets
    11B2B SaaS Market Size & Growth Statistics 2025Market7 stats2025-Q212SaaS Funding Statistics: Seed, Series A & Bootstrapped BenchmarksMarket6 stats2025-Q2

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    We add new datasets quarterly based on what the SaaS community needs. If there’s a metric you can’t find reliable data on, contact us — we’ll research it and publish the numbers.

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