Operations

Objectives and Key Results (OKR)

A goal-setting framework pairing an ambitious qualitative objective with measurable key results that define what success looks like.

OKRs create alignment between strategy and execution by expressing ambitious goals (objectives) alongside the specific, measurable outcomes (key results) that confirm the goal was achieved. An objective is qualitative and motivating: 'Become the go-to tool for enterprise finance teams.' The key results are quantitative and time-bound: 'Grow enterprise ARR by 40%, increase NPS among finance users to 50, and achieve 90% onboarding completion rate by Q4.' OKRs are typically set quarterly, reviewed mid-cycle, and graded at the end. Scoring 70% on an OKR is considered success — full achievement suggests the goal was not ambitious enough. The framework is most powerful when OKRs cascade from company to team to individual, ensuring that every person's work traces back to the company's strategic priorities.