Business Models

Micro-SaaS

A small, focused software-as-a-service business typically built and operated by one person or a tiny team targeting a narrow niche.

Micro-SaaS strips the SaaS model down to its essentials: a specific problem, a recurring revenue stream, and minimal operational overhead. These businesses are almost always bootstrapped, solving a well-defined problem for a defined audience rather than trying to be a platform. Revenue targets of $10K–$30K MRR are common aspirations. The constraints force discipline — features must earn their complexity, customer support must scale without headcount, and marketing must produce returns without a large budget. Micro-SaaS businesses often layer on top of existing platforms (app stores, marketplaces, productivity tools), inheriting distribution from a larger ecosystem. Their small size is a feature: fast decisions, tight customer relationships, and the ability to pivot quickly without committee approvals.